8+ Top Image Summer Menswear –
Athletic Propulsion Labs has stepped into the adorableness branch via a accord with Summer Fridays.
On Dec. 4, APL will absolution two sneakers — the TechLoom Bliss and the TechLoom Breeze — created in affiliation with Marianna Hewitt and Lauren Gores Ireland, cofounders of Summer Fridays. The sneakers, which appear in abstracted hues and retail for $220 each, will be awash via APL’s web armpit and at its flagship at The Grove in Los Angeles.
“APL knows how to actualize article that’s animated yet functional. That’s absolutely what we aim for with aggregate we actualize at Summer Fridays,” Gores Ireland told WWD via phone.
The APL accord comes afterwards Summer Fridays’ acknowledged sell-through of its diaphoresis sets — the aboriginal accouterment artefact the cast has produced. Hewitt said that barter aggregate photos on amusing media of themselves cutting the sets — styled with APL shoes.
“We knew [APL] was the appropriate cast alignment because it was article [Summer Fridays customers] were already artlessly [wearing],” she said.
In an e-mailed statement, APL cofounder Adam Goldston said his aggregation and Summer Fridays both baby to barter who “lead an alive affairs that is centered about bloom and wellness.”
“We both actualize articles that accomplish at the complete accomplished akin and can be worn/used daily,” Goldston said.
APL’s business has “continued to abound badly in 2020,” he continued, acquainted that this year, barter “placed a greater accent on bloom and wellness and added specifically, alive out back it was one of the alone circadian routines that abounding were able to advance throughout the year.”
In 2021, the aggregation will absolution new silhouettes with “incredible technologies,” as able-bodied as “limited collaborations that will abide to coalesce APL as the apple baton in affluence performance,” Goldston said.
More from WWD.com:
Jennifer Lopez Bottles Famous Glow for JLo Beauty
Merit Beauty: Katherine Power’s Five-Minute Makeup Brand
Darker Skin Tones Are Underrepresented on Amusing Media, Report Says
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