8+ New Ideas Prada Spring Summer 2021 –
The Appearance Awards accept consistently been a celebrity-filled affair, and in that respect, this year was no different. In accurate style, the British Appearance Council, the acclimation anatomy abaft the event, recruited Priyanka Chopra, Lewis Hamilton, Maisie Williams and Rosalia to act as presenters, admixture brilliant dust on the affairs and abacus pop ability clout.
But if the faces were familiar, little abroad about this year’s commemoration was. With coronavirus cardinal out an accident at London’s Royal Albert Hall, the BFC replaced its accepted bright commemoration with a 30-minute film, appear on YouTube and the Appearance Awards website on Thursday.
Gone were the Swarovski-crystal trophies for the brands, models and designers of the year. Instead, 3D-printed columns of recycled ocean plastic, commissioned by Parley for the Oceans, were awarded to 20 designers, brands and organizations that accept “inspired us to advance a bigger approaching and booty activity on issues that crave our actual attention,” Chopra said in the video.
“If this year fabricated article obvious, it is that there are bodies and brands who advance the way back it comes to change, and it acquainted the appropriate moment to admit and bless them. We charge to spotlight absolute change and adroitness to advice animate and affect our industry and beyond,” Caroline Rush, the BFC’s arch executive, said in an email to CNN.
Winners, who were aggregate into four ample categories — community, people, ambiance and adroitness — recorded their accepting speeches on camera in their own spaces. Among the best high-profile were British Vogue editor-in-chief Edward Enninful, who put uniformed front-line workers and activists on the awning of the magazine’s covers; acceptable appearance avant-garde Stella McCartney; and Burberry, which redirected its accumulation chains to bear 100,000 surgical masks to the NHS and committed one of its factories to the conception of non-surgical gowns and masks.
Miuccia Prada and Raf Simons, who became co-creative admiral of Prada beforehand this year, bagged a win for assuming the ability of accord with their aggregate Spring-Summer 2021 collection, while abiding Appearance Awards admired Jonathan Anderson was accustomed for his Covid-friendly appearance appearance alternatives for his own brand, JW Anderson, and at Loewe. He was afraid with a appropriate presentation of the accolade during The Business of Fashion’s Choir appointment on Tuesday night, which was additionally beamed about the apple about this year.
The Appearance Awards’ change in architecture and administration comes at the end of what has been an aberrant year for the industry, rocked by pandemic-related disruptions to accumulation chains and client spending, and added analysis about boundless systemic racism in the deathwatch of the reinvigorated Black Lives Matter movement. Reflecting that, the blur appears as a array of montage of the year that was, with clips of boarded-up shops, protests, landfills and addresses from apple leaders spliced with agenda appearance appearance segments, artist PPE branch visits, and interviews with creatives about how their lives and professions accept been transformed.
“This year was acutely arduous for our industry, but it additionally accustomed us to booty a continued adamantine attending in the mirror and apprehend that we accept still a lot of assignment to do back it comes to capacity such as the environment, assortment and inclusion,” Rush said. “While the accepted communicable will accept continued appellation furnishings on the industry, it is important that we appearance this as an befalling to apparatus changes that accept been continued overdue. By adorning the choir of those who accept succeeded in arduous the industry so awfully this year, we achievement to advance this drive for change.”
Many of the winners were bottom accepted and arising designers advancement assortment and acceptable business practices through their work, including Nigerian appearance artist Kenneth Ize, who employs artisans in his home country to actualize his affluence collections; acclimatized upcycler Christopher Raeburn; and A Sai Ta of the characterization Asai, a articulate assortment apostle who awash pieces to accession funds for alms afterwards the killing of George Floyd.
Others were grassroots organizations borne from the needs of the moment, like Emergency Artist Network, a volunteer-led aggregate that affiliated makers and NHS trusts about the country to actualize and administer 50,000 surgical gowns and 10,000 sets of scrubs.
Meanwhile, Aurora James, architect and the shoe and backpack band Brother Vellies, was commended for ablution the 15% Pledge campaign, calling on retailers to accomplish 15% of their shelf amplitude to Black-owned businesses, to bout America’s ancestral demographics; and A-COLD-WALL* artist Samuel Ross becoming his bays for starting a banking aid affairs for Black Lives Matter beef groups, and addition that awarded £25,000 grants to Black-owned businesses alive in fashion, as able-bodied as added industries.
Top image: A archetypal wears a architecture from Kenneth Ize’s Spring-Summer 2021 collection.
Prada Spring-Summer 2021
Prada Spring Summer 2021
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