12+ Awesome European Summer Fashion 2021 –
J Brand, the Los Angeles-based exceptional denim cast endemic by the Fast Retailing Group, is pivoting to a direct-to-consumer model.
The brand, which has been awash in bigger administration and specialty aliment globally aback its founding in 2005, will await alone on absolute administration starting with the summer 2021 collection.
“J Brand’s accepted business archetypal is not accumbent with the eyes we accept for its future. The change in administration will accompany activity and focus aback to a acclaimed denim cast in what has become an added saturated marketplace,” said Kazumi Yanai, administrator of J. Cast Inc. and accumulation chief controlling administrator of Fast Retailing.
The Fast Retailing Jeans Innovation Center, which opened in L.A. in 2016, will abide to innovate sustainable, next-generation denim development and abutment denim assembly for the group’s brands globally, including the approaching J Cast assortment.
As a aftereffect of the change in business strategy, the accepted J Cast workforce will be bargain in advancing months in admeasurement to the needs of the new accumulated structure.
Yanai emphasized Fast Retailing’s charge to J Cast and the denim category. “The absoluteness of the denim bazaar today and our adeptness to amount in it decidedly depends on our adeptness to acknowledge and acclimate bound — not alone to the marketplace, but additionally to the alteration needs of our customers. Ultimately, I accept J Cast will be best served by a automated operation, a bluff administration arrangement and a greater focus on the activating affairs of the end customer. Fast Retailing’s all-around abstraction of LifeWear has never been added relevant,” said Yanai.
Beginning with the summer 2021 collection, J Cast will be awash via Fast Retailing’s divisions, Uniqlo and Theory stores. The brand’s Web armpit will be paused in bounce 2021 and will eventually be redeveloped. It is believable that J Cast would accessible freestanding aliment in the future.
The move entails abandoning from U.S., European and Asian retail accounts starting with the summer 2021 collection. J Cast is currently awash in such retailers as Bloomingdale’s, Saks Fifth Avenue, Neiman Marcus, Bergdorf Goodman, Selfridges, Harrods, and Net-a-porter.
J Cast is allotment of a awash denim arena currently busy by such brands as Frame, Joe’s Jeans, Mother, AG, Paige, DL1961, 7 for all Mankind, Citizens of Humanity, Rag & Bone, A Golde, Re/Done, and Levi’s.
Over the advance of its history J Cast has been a baton in both acceptable denim and the appearance space. The aggregation created the aboriginal accurate angular jeans and alien a angular contour to the all-around market. It went on to acquaint the high-rise skinny, Photo Ready denim and covering denim. The company’s men’s accumulating launched in 2008 and the aboriginal women’s ready-to-wear band was alien in bounce 2012.
Cofounded in 2005 by Jeff Rudes and Susie Crippen, J Cast became a above force in exceptional denim afore the aggregation awash a majority pale to Star Avenue Capital (a three-way affiliation amid Star’s management, Irving Place Capital and Creative Artists Agency) in 2010 in a accord said to be account over $50 million. At that point, Crippen larboard the aggregation and Rudes stayed. Fast Retailing Co. Ltd. acquired an 80.1 percent pale in J Cast in November 2012 for $290 million, and continues to accomplish the company. Rudes larboard J Cast in 2014.
Earlier this year, J Cast angled into across-the-board sizing, alms six across-the-board women’s styles in sizes 33 to 38.
Over the years, J Cast has collaborated with such celebrities as Christy Turlington Burns, Elsa Hosk, Cole and Dylan Sprouse, Kate Bosworth, and Stephanie Shepherd. Most afresh the aggregation teamed with Antoni Porowski, the aliment and alcohol bohemian from Netflix’s absoluteness appearance “Queer Eye,” on a men’s denim accord that launched aftermost month. Designer collaborations accept been with Halpern, Kozaburo Akasaka, Bella Freud, Rob Pruitt, Simone Rocha, Proenza Schouler, and Christopher Kane.
European Summer Fashion 2021
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