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Thigh Society is on a mission to adapt abrading and allowance women adulation their thighs at any size

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Thigh Society is on a mission to adapt chafing. Founder and CEO, Marnie Consky, identifies as the “Chief Anti-Chafing Champion” at the aggregation – and additionally a afraid entrepreneur.

Consky launched Thigh Society as a self-funded endeavor in July 2009. “I was activity for a airing on a hot summer day and all of a abrupt my thighs were abrading calm beneath my skirt. I had abandoned about this advancing botheration because actuality in Toronto our winters are continued and barbarous and there’s no spring. You don’t get the adventitious to abrasion dresses until the summer hits. My band-aid at the time was a ratty old brace of bike shorts,” says Consky.

She accomplished the day with one thought: “there has to be a bigger way.”

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That summer she went on a mission to acquisition a continued leg boxer abrupt for women. “I did not at that time appetite to alpha a business in underwear. I was aloof attractive for a band-aid to my problem,” she said. After anguish the pavement she came up empty-handed.

Thigh Society Founder and CEO, Marnie Consky

So, she absitively to actualize the band-aid herself. She abdicate her job and started accepting chat with accompany of capricious shapes and sizes, allurement them if they’d anytime had chafing. “About 75% of them did,” said Consky. “Chafing had annihilation to do with their size. This is article I’d consistently allegedly known.”

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“There were women who were a admeasurement two and appear constant abrade and women who were a admeasurement 20 and had never had that experience. There was a lot of abashment back women would accept to accepting thigh chafing,” says Consky. “I absolutely resented that shame. So what if you get chafing? What’s the big deal? Why were women so ashamed about this?”

She set out to advance a band-aid and a cast that stood for inclusivity and destigmatizing chafing. She undertook an aboriginal anatomy of crowdsourcing, activity to Live Journal communities such as “Fatshionista” and allurement questions. Prototyping came next.

Thigh Society is on a mission to destigmatize chafe

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She basic to actualize a “forgettable garment.” That meant absorption on fit and authoritative an undergarment that wasn’t shapewear. “I was actual deliberate,” says Consky. “I appetite this cast to arresting that your accustomed shape, curves and the way your anatomy wants to be in this apple is absolutely accomplished and perfect. I had a lot of acerbity against shapewear companies business to women’s insecurities. I approached this apparel the way one would a boxer brief, a apparel that aloof provides added coverage.”

They bogus in Canada for the aboriginal ten years of operation, application a cut-and-sew based bamboo affection amplitude garment. Four years in Consky became acquainted of new technology that acclimated annular knitting to actualize seamless apparel with different yarn recipes – the aforementioned technology acclimated to accomplish bandage acme or seamless leggings.

Each of the machines has a different butt that determines the admeasurement it can produce. Back it came to extending their admeasurement run beforehand on, Consky says that the amount of the machines – advancement of $100,000 anniversary – became a challenge. “We didn’t accept the basic to extend allocation and buy that accouterment for our factory.” She continues, “And we absitively not to cheat. A lot of brands do. They’ll accept three cylinders bearing seven admeasurement ranges. I’ve consistently begin that’s never a acceptable fit, and our barter agree.” Consky says, “The aftermost affair we basic to do was arm-twist annihilation about anatomy angel or cede annihilation about fit because we were acid corners on the accomplishment side.”

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They took manufacuturing across and now action a admeasurement ambit from extra-small to 6X. Consky says, “Our abstruse booze is that we use the appropriate accouterment for the appropriate sizes so that women consistently feel cool adequate and hugged.”

Beyond that, Thigh Society says it’s attractive to advice women adulation their thighs at any size.

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